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The world is too loud. Read what matters.

Acquired

Three-to-five-hour company histories; the deepest research in podcasting

Deep reads here8 / 218 episodes
Cadence~1 every 35.0 days
Latest2026-10-19
Official transcriptincluded
TopicsInvesting & Business
PriorityT1
3:50:20
Acquired 1019

Seinfeld Stopped Airing Nearly 30 Years Ago; Its Copyright Revenue Is Now Over $7 Billion

A 1970s rule that prohibited TV networks from holding financial equity in programs let production companies capture nearly all long-term revenue—a comedy that cost $250 million to produce has become a copyright asset that can still generate another $1 billion per decade.

8 Points 7 Quotes Copyright economicsHollywood
3:35:02
Acquired 0914

Home Depot Has the Best Return Since IPO, and It Isn't From Selling Cheap

It packaged education into retail: a customer asks how to fix something, and the associate stops and teaches. A 25-cent washer leads to a $100,000 kitchen remodel — value no Six Sigma spreadsheet can manage.

9 Points 8 Quotes RetailSupply Chain
4:32:56
Acquired 0810

ESPN's Four Years of Profit Bought Pixar, Marvel and Lucasfilm — and Also Held Disney Back

Disney's thirty-year empire was fed by two cash cows: VHS tapes and ESPN subscription fees. Streaming made that structural advantage obsolete — the IP lives forever, but the old business model doesn't.

7 Points 8 Quotes Cash cowsIP assets
4:31:29
Acquired 0622

Disney's Moat Isn't IP — It's Walt's Flywheel Design

Disney's moat isn't the IP itself, but the flywheel Walt built with engineering after marrying art and commerce in his head: high-quality animation, maximum distribution, injected auxiliary nodes, then decades of compounding.

17 Points 12 Quotes IP operationsflywheel effect
3:48:05
Acquired 0518

Sacrificing all profit made Vanguard impossible to copy

Vanguard's moat is not scale or brand, but an economic paradox: rivals wanting to replicate it must either keep profits and abandon price competition, or cut to zero profit and make operations unsustainable.

6 Points 7 Quotes Index fundsPassive investing
4:51:25
Acquired 0503

Quartz watches nearly destroyed Swiss watchmaking; Rolex won through patience, not innovation

When quartz watches nearly crushed the Swiss watch industry, Rolex didn't follow the crowd into transformation. Instead, it waited for competitors to panic and exit, then counterattacked with a proven luxury strategy—leveraging the patience that only an independent company can afford.

8 Points 6 Quotes Luxury brandsSwiss craftsmanship
2:53:29
Acquired 0502

The cheapest retailer owns America's wealthiest shoppers

Costco uses membership fees and bulk-purchase minimums as filters, screening out cash-flow-sensitive customers; the remaining members average $125,000 annual income, far above Walmart customers.

8 Points 6 Quotes RetailMembership models
3:59:20
Acquired 0413

Ferrari Makes 14,000 Cars a Year and Is Worth More Than Ford: It Sells Exclusion, and Inclusion Too

Ferrari builds only about 14,000 cars a year, yet its market cap exceeds Ford's. The secret is holding luxury-goods exclusivity and sports-team inclusivity at the same time — manufacturing myth through scarcity, sustaining loyalty through community.

7 Points 7 Quotes FerrariLuxury