AI & I(Every)
Every's Dan Shipper on how AI gets used in real workflows
47:58The moat in AI writing isn't the model — it's the proprietary data you feed it
Over two years, Every writer Katie turned ChatGPT from a career coach during unemployment into a one-person content company and a compounding editor; the core discipline isn't prompting, it's using proprietary experience to close the "last mile" the model can't reach.
1:07:06AI Isn't a Personal Tool — It's an Organizational Change Leaders Must Model Themselves
AI is not a personal tool; it is an organizational change that leaders have to demonstrate personally. At Walleye, everyone uses AI every day and every meeting gets recorded, building a first-mover advantage out of operating leverage and a data lake.
1:22:08An AI Companion at $4M a Year: No Scripted Plot, Just Memory and Improvisation
Tolon, the AI companion from Portola, threw out scripted plots and character sheets: memory is the character sheet, generation is improvisation, and the product is now at $4M in annualized revenue. This "improv actor" methodology and its mixed-model strategy are a second product path alongside ChatGPT.