OurWord.
1 read 中文

The world is too loud. Read what matters.

商业就是这样

Yicai business case breakdowns; mechanisms and data checkable

Deep reads here1 / 364 episodes
Cadence~1 every 4.0 days
Latest2026-09-02
TopicsChina
PriorityT2
28:08
商业就是这样 0819

Adidas Bottoms Out: Reheating Old Hits Beats Superstar Collabs

After nearly halving from its 2021 peak, Adidas engineered an earnings recovery by thawing out its retro sneakers, repairing its wholesale partners and holding inventory on a tight leash — but the share price rallied and then fell back again, showing that the sportswear cycle is really a game played between inventory and expectations.

8 Points 4 Quotes AdidasSportswear