出海进行时

Cross-border brand practice and case breakdowns, with specific channels, pricing, distributor strategy; verifiable.

Deep reads here1 / 82 episodes

Cadence~1 every 20.0 days

Latest2026-07-08

TopicsInvesting & Business

PriorityT3

1:04:37

出海进行时 0625

Chinese beauty brands in Europe: the money drain is trade shows and distributor misfits, not ads

Trade show booths cost hundreds of thousands yet yield few contracts; European distributor relationships take 10-20 years to build, and picking the wrong partner can waste an entire year.

8 Points 6 Quotes Beauty exportEuropean market