The Colin and Samir Show

Treat Content Like a Nightclub: The Algorithm Is the Bouncer, and Your Only Job Is to Get Him to Let You In

Kate Tolo took Brian Johnson from 2,000 followers to tens of millions over five years, and her core metaphor is this: the algorithm is a nightclub bouncer who only cares whether the people inside are having a good time — and you can fail a hundred times without anyone seeing.