WNBA 新军两年估值翻二十倍，靠的不是球星

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And what I found through very exclusive research that I did by calling people was that it was actually no more than 10% that you saw a crossover. So that immediately became a lightbulb for us: you have to build for the 90s and then invite the 10s to be a part of it, of course.

我通过一项非常独家的研究——其实就是打电话问人——发现，男女队球迷的交叉最多不超过 10%。这立刻成了我们的灯泡时刻：你必须为那 90% 的人建产品，然后邀请那 10% 的人进来。

Jess Smith5:06

And I think there are ways to build where mission and capital coexist, and that's what made these two products really powerful because they do both . They don't apologize for being awesome, and they're not going to stop.

我认为存在一些建法，能让使命和资本共存，这正是这两个产品真正有力量的原因——它们两样都做到了。它们不为自己的出色道歉，也不会停下来。

Jess Smith8:06

And so many brands said, "Let's talk." And I had to say, "Not yet ." Hmm. Because what it means to be a Valkyrie partner has yet to be defined. And so we had to figure that out and be sure of that before we went to market, because you can only go to market once.

很多品牌说「我们聊聊吧」，我只能说「还不行」。因为成为女武神的合作伙伴意味着什么，当时还没有定义。我们必须在进市场之前把这件事想清楚、确认下来，因为市场只能进一次。

Jess Smith16:08

Going back to my experience in the NFL, um, the league looked at it as protecting the league, uh, the club, and then the player. The reality of where we are in sports right now, in general, is that, while both the Valkyries and Angel City are exceptions to that in many ways , it's really the player, the club, and then the league.

回到我在 NFL 的经历，联盟当时的排序是保护联盟、再俱乐部、再球员。而今天体育界的现实是——虽然女武神和 Angel City 在很多方面是例外——真正的顺序是球员、俱乐部，然后才是联盟。

Jess Smith21:09

I give myself credit for understanding the power of hiring and staffing to generate revenue versus having to first achieve revenue and then hire because that hurts your product. However, I would have done it even faster in the first year.

我给自己记一功的是，我理解先招人配团队去创造营收的力量，而不是先做出营收再去招人，因为后者会伤害你的产品。但我会在第一年做得更快。

Jess Smith25:09

But I think the most important thing to remember is that tickets are only a small part of our business. And when you look at the most successful sports brands in the world, they often see 1% of their fans ever attend a game.

但我认为最需要记住的是，门票只是我们生意的一小部分。你看世界上最成功的体育品牌，往往只有 1% 的球迷到过现场。

Jess Smith29:09

You look at the entire spectrum of mature sports leagues and wonder if any of them have added 15% more games. Well, that's what happens in the WNBA, right? So as a team, that's three additional ticket sales opportunities. That's for three additional away games and six spectators in total.

你看一圈成熟的体育联盟，想想有哪个一口气加了 15% 的比赛。WNBA 就是这样。对一支球队来说，这就是多出三个主场售票机会、三个客场，总共六场观赛。

Jess Smith30:10

数字与实体

术语

expansion draft扩军选秀

新球队从各老球队名单中挑选球员的机制，老球队可保护部分球员。

influence council影响力委员会

女武神把九家创始赞助商组织成的共同决策机构，而非逐个签约。

blitz scaling闪电式扩张

在窗口期以远超常规的速度投入资源抢占市场，接受低效与混乱。

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