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John C. Bogle

Own the haystack

If you cannot tell which one will rise, stop trying to choose

Bogle, The Little Book of Common Sense Investing (2007); Princeton senior thesis, 'The Economic Role of the Investment Company' (1951); Stay the Course (2018)

He stopped hunting for the needle. Can someone who cannot pick winners still invest?

John C. BogleIf you cannot tell which one will rise, stop trying to choose

What actually happened?

In the winter of 1949 a Princeton student named John Bogle was leafing through Fortune in the university library and found a long piece on the mutual-fund business in Boston. He made it the subject of his senior thesis. In the thesis, handed in in 1951, he already argued that the funds could not claim to do better than the market averages. A quarter of a century later he built a fund on that one sentence, and spent the rest of his life telling people to stop hunting for the winner.

The professionals cannot find the needle either

For decades at Vanguard he kept showing the figures: over long periods most actively managed funds fall behind the market they measure themselves against, and this decade's winners are mostly different names by the next.

Buy last year's top fund this year and you often catch it on the way back down.

Own the stack and you need not bet on a straw

Own the whole market and any one company's disaster is only a small slice. What remains is the return of all the companies together. You need not understand every business, only that you own all of them.

Not sure which electric-car maker survives? Do not bet on one. Own the industry.

Then leave it alone

The title of the memoir he published near the end of his life is a single instruction: stay the course. Every trade costs something, and people tend to sell at the bottom and buy at the top. Once you own the haystack, the best thing to do is touch it less.

Set up a monthly investment and stop opening the app every day to check.

How do I use it today?

Where you are: You know your money should be invested, but you cannot tell what will rise, so you keep putting it off.

Ask first: Do I need to pick the winner, or do I only need my share of the whole market?

Where it goes wrong: Reading it as 'buy the index and you need not understand anything'. You still need to know how big a fall you can sit through. Sell in a panic when the market halves, and the haystack will not save you.

Lines to keep

Don't look for the needle in the haystack. Just buy the haystack!

If you cannot tell which one, do not bet on one.

Owning everything is the method. Holding on is the skill.

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If this one named what you are going through,

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