WNBA 新軍兩年估值翻二十倍，靠的不是球星

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And what I found through very exclusive research that I did by calling people was that it was actually no more than 10% that you saw a crossover. So that immediately became a lightbulb for us: you have to build for the 90s and then invite the 10s to be a part of it, of course.

我通過一項非常獨家的研究——其實就是打電話問人——發現，男女隊球迷的交叉最多不超過 10%。這立刻成了我們的燈泡時刻：你必須為那 90% 的人建產品，然後邀請那 10% 的人進來。

Jess Smith5:06

And I think there are ways to build where mission and capital coexist, and that's what made these two products really powerful because they do both . They don't apologize for being awesome, and they're not going to stop.

我認為存在一些建法，能讓使命和資本共存，這正是這兩個產品真正有力量的原因——它們兩樣都做到了。它們不為自己的出色道歉，也不會停下來。

Jess Smith8:06

And so many brands said, "Let's talk." And I had to say, "Not yet ." Hmm. Because what it means to be a Valkyrie partner has yet to be defined. And so we had to figure that out and be sure of that before we went to market, because you can only go to market once.

很多品牌說「我們聊聊吧」，我只能說「還不行」。因為成為女武神的合作伙伴意味著什麼，當時還沒有定義。我們必須在進市場之前把這件事想清楚、確認下來，因為市場只能進一次。

Jess Smith16:08

Going back to my experience in the NFL, um, the league looked at it as protecting the league, uh, the club, and then the player. The reality of where we are in sports right now, in general, is that, while both the Valkyries and Angel City are exceptions to that in many ways , it's really the player, the club, and then the league.

回到我在 NFL 的經歷，聯盟當時的排序是保護聯盟、再俱樂部、再球員。而今天體育界的現實是——雖然女武神和 Angel City 在很多方面是例外——真正的順序是球員、俱樂部，然後才是聯盟。

Jess Smith21:09

I give myself credit for understanding the power of hiring and staffing to generate revenue versus having to first achieve revenue and then hire because that hurts your product. However, I would have done it even faster in the first year.

我給自己記一功的是，我理解先招人配團隊去創造營收的力量，而不是先做出營收再去招人，因為後者會傷害你的產品。但我會在第一年做得更快。

Jess Smith25:09

But I think the most important thing to remember is that tickets are only a small part of our business. And when you look at the most successful sports brands in the world, they often see 1% of their fans ever attend a game.

但我認為最需要記住的是，門票只是我們生意的一小部分。你看世界上最成功的體育品牌，往往只有 1% 的球迷到過現場。

Jess Smith29:09

You look at the entire spectrum of mature sports leagues and wonder if any of them have added 15% more games. Well, that's what happens in the WNBA, right? So as a team, that's three additional ticket sales opportunities. That's for three additional away games and six spectators in total.

你看一圈成熟的體育聯盟，想想有哪個一口氣加了 15% 的比賽。WNBA 就是這樣。對一支球隊來說，這就是多出三個主場售票機會、三個客場，總共六場觀賽。

Jess Smith30:10

數字與實體

術語

expansion draft擴軍選秀

新球隊從各老球隊名單中挑選球員的機制，老球隊可保護部分球員。

influence council影響力委員會

女武神把九家創始贊助商組織成的共同決策機構，而非逐個簽約。

blitz scaling閃電式擴張

在窗口期以遠超常規的速度投入資源搶佔市場，接受低效與混亂。

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