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All 202 entries on OurWord, on a single page.

Learning and growthAlbert EinsteinAlbert Einstein (Germany · 1879–1955) — Imagination. The physicist, and the father of…Power and organisationAlbert O. HirschmanAlbert O. Hirschman (United States · 1915-2012) — Voice. A German-born American…Family and relationshipsAlfred AdlerAlfred Adler (1870–1937 · Austria) — Whose task is this. The founder of individual…Learning and growthAnders EricssonAnders Ericsson (1993 · the violin study) — Method over hours. A psychologist who spent a…Starting and buildingAndy GroveAndy Grove (1936–2016 · Budapest to Intel) — Strategic inflection point. Intel's third…Reading peopleAristotleAristotle (Ancient Greece · 384–322 BC) — Friendship. An ancient Greek philosopher, born…Family and relationshipsArlie HochschildArlie Hochschild (1983 · UC Berkeley) — Work nobody counts. A sociologist who twice gave…Body and daily lifeArthur KleinmanArthur Kleinman (1941– · Harvard) — Curing fails, care does not. A Harvard medical…Body and daily lifeAtomic HabitsAtomic Habits (2018 · James Clear) — Change the system, not the goal. James Clear's book…Family and relationshipsAttachment TheoryAttachment Theory (1950s–1970s · Bowlby and Ainsworth) — The early template. Bowlby…Mind and feelingAugustineAugustine (354–430 · Hippo, North Africa) — Grant me chastity, but not yet. A bishop in…Body and daily lifeBJ FoggBJ Fogg (2019 · Stanford Behavior Design Lab) — Too small to fail. Founder of the…Money and riskBai GuiBai Gui (Warring States · 370–300 BC) — Against the crowd. The earliest contrarian in the…Body and daily lifeBai JuyiBai Juyi (Tang · 772-846) — The middle setting. A Tang poet whose work circulated more…Mind and feelingBenjamin FranklinBenjamin Franklin (1706–1790 · Boston and Philadelphia) — Thirteen virtues, compounded. A…Money and riskBenjamin GrahamBenjamin Graham (United States · 1894–1976) — Margin of safety. The father of security…Mind and feelingBrené BrownBrené Brown (2010 · University of Houston) — Shame and guilt. A social work researcher…Learning and growthBruce LeeBruce Lee (Contemporary · 1940–1973) — Formless. The film star is the outermost label. He…Power and organisationC. Northcote ParkinsonC. Northcote Parkinson (United Kingdom · 1909-1993) — Expansion. A British historian…Family and relationshipsC.S. LewisC.S. Lewis (1898–1963 · Oxford) — The notebooks after she died. A writer and professor at…Body and daily lifeCal NewportCal Newport (2016 · Georgetown University) — Concentration is scarce. A computer science…Power and organisationCao CaoCao Cao (Late Han · 155–220) — Ability only. The novel made him the archetypal villain.…Mind and feelingCarl JungCarl Jung (1875–1961 · Zurich) — The afternoon has its own programme. The founder of…Family and relationshipsCarl RogersCarl Rogers (1902–1987 · United States) — Held first. The founder of humanistic…Learning and growthCarol DweckCarol Dweck (2006 · Stanford) — Ability can grow. The Stanford psychologist behind the…Money and riskCharles P. KindlebergerCharles P. Kindleberger (United States · 1910-2003) — Credit. An American economist, born…Learning and growthCharlie MungerCharlie Munger (Contemporary · 1924–2023) — Invert. Buffett's partner for more than half…Reading peopleChris VossChris Voss (2016 · Never Split the Difference) — Label it first. A former lead…Body and daily lifeChristina MaslachChristina Maslach (1946– · UC Berkeley) — Burnout is the job. Burnout became measurable…Starting and buildingChu ShijianChu Shijian (1928–2019 · Yunnan) — Up the mountain at seventy-four. A man from Yunnan who…Family and relationshipsCrucial ConversationsCrucial Conversations (2002 · Patterson, Grenny, McMillan and Switzler) — Safety first.…Family and relationshipsDonald WinnicottDonald Winnicott (Britain · 1896–1971) — Good enough. A British paediatrician who became…Body and daily lifeDu FuDu Fu (Tang · 712–770) — Left office at forty-eight. A poet, ranked in China beside Li…Starting and buildingDuan YongpingDuan Yongping (Contemporary · 1961–) — The stop-doing list. Founder of BBK, and the…Power and organisationDuke Wen of JinDuke Wen of Jin (Spring and Autumn · died 628 BCE) — Taking advice. Ruler of the state of…Learning and growthEdward DeciEdward Deci (United States · 1942–) — Intrinsic motivation. American psychologist, born…Starting and buildingElon MuskElon Musk (Contemporary · 1971–) — First principles. Co-founder of PayPal, Tesla, SpaceX…Mind and feelingEpictetusEpictetus (c. AD 55–135 · Rome and Nicopolis) — What is yours, what is not. Born a slave…Family and relationshipsEsther PerelEsther Perel (1958– · Belgium and New York) — Flat isn't broken. Thirty years of couples…Learning and growthExcellent SheepExcellent Sheep (2014 · William Deresiewicz) — Can clear, can't choose. A critique of…Family and relationshipsFamily Instructions for the Yan ClanFamily Instructions for the Yan Clan (China · late sixth century) — Running a household.…Money and riskFan LiFan Li (Spring and Autumn · 536–448 BC) — When to go. The most successful exit in Chinese…Power and organisationFan ZhongyanFan Zhongyan (Northern Song · 989–1052) — Arguing the case. A Northern Song statesman…Power and organisationFeng DaoFeng Dao (Five Dynasties · 882–954) — Serving ten emperors. The hardest man in Chinese…Reading peopleFeng YiFeng Yi (Eastern Han · died 34 CE) — Not boasting. A founding general of the Eastern Han…How the world worksFinite and Infinite GamesFinite and Infinite Games (1986 · James P. Carse) — Win, or keep playing. A slim book by…Body and daily lifeFlorence NightingaleFlorence Nightingale (Britain · 1820-1910) — Care. The founder of modern nursing. In 1854…How the world worksFriedrich HayekFriedrich Hayek (Austria–Britain · 1899–1992) — Dispersed knowledge. The man who turned…Learning and growthFukuzawa YukichiFukuzawa Yukichi (Japan · 1835–1901) — Relearning. Educator of the Meiji period and…Reading peopleGandhiGandhi (India · 1869–1948) — Nonviolence. An Indian lawyer thrown off a train in South…Learning and growthGarry KasparovGarry Kasparov (1963– · Baku) — After losing to the machine. World chess champion for…Money and riskGary BeckerGary Becker (United States · 1930-2014) — Human capital. The economist who spent a career…Money and riskGeorge SorosGeorge Soros (1930– · Budapest and New York) — Reflexivity. Founder of the Quantum Fund…Power and organisationGuan ZhongGuan Zhong (Spring and Autumn · 723–645 BC) — Granaries first. The first statesman in…Reading peopleGuiguziGuiguzi (Warring States · c. 400–320 BC) — Open, close, sound out. The founding text of…How the world worksGuns, Germs, and SteelGuns, Germs, and Steel (1997 · Jared Diamond) — Environment, not race. Diamond's 1997…Strategy and competitionGuo JiaGuo Jia (Three Kingdoms · 170–207) — Count, don't cheer. Cao Cao's most trusted adviser…Power and organisationGuo ZiyiGuo Ziyi (Tang · 697–781) — Great merit, no threat. The general who put down the An…Power and organisationHan FeiziHan Feizi (Warring States · 280–233 BC) — Law, method, position. The systematiser of…Strategy and competitionHan XinHan Xin (Han · 231–196 BC) — The middle state. The most gifted commander in Chinese…Power and organisationHannah ArendtHannah Arendt (1906–1975 · Germany to America) — Not thinking. Political thinker. In 1961…Learning and growthHaruki MurakamiHaruki Murakami (Japan · 1949–) — Writing as physical work. He ran a jazz bar into his…Family and relationshipsHarvard Study of Adult DevelopmentHarvard Study of Adult Development (1938–present · Harvard Medical School)…Learning and growthHerbert SimonHerbert Simon (United States · 1916-2001) — Bounded rationality. American social…Money and riskHoward MarksHoward Marks (United States · 1946–) — Second-level thinking. Founder of Oaktree Capital…Money and riskHu XueyanHu Xueyan (Qing · 1823–1885) — The patron. The most famous merchant of the late Qing…Mind and feelingHuinengHuineng (Tang · 638–713) — Already complete. An illiterate woodcutter from the far south…Strategy and competitionHuo QubingHuo Qubing (Han · 140–117 BC) — Undivided. Nephew of Emperor Wu of Han. At seventeen he…Reading peopleInfluenceInfluence (1984 · Robert Cialdini) — Triggers. Cialdini spent three years undercover…How the world worksIvan IllichIvan Illich (Austria–Mexico · 1926–2002) — A ceiling. A priest who spent the 1970s taking…Starting and buildingJeff BezosJeff Bezos (United States · 1964–) — The flywheel. Left a Wall Street job in 1994 to sell…Starting and buildingJensen HuangJensen Huang (Contemporary · 1963–) — Zero-billion markets. Founder and chief executive…Money and riskJesse LivermoreJesse Livermore (United States · 1877–1940) — Sitting tight. The most famous speculator…Money and riskJim SimonsJim Simons (United States · 1938–2024) — A small edge, repeated. A mathematician first: a…Strategy and competitionJohn BoydJohn Boyd (United States · 1927–1997) — Tempo. A US Air Force colonel known as…Mind and feelingJohn CacioppoJohn Cacioppo (1951–2018 · University of Chicago) — Loneliness is a signal. A founder of…Family and relationshipsJohn GottmanJohn Gottman (1994 · University of Washington) — Four fatal signals. A psychologist who…How the world worksJohn Maynard KeynesJohn Maynard Keynes (Britain · 1883–1946) — Not knowing. British economist, born in…Body and daily lifeJohn RateyJohn Ratey (2008 · Harvard Medical School) — Move, then think. A professor of psychiatry…Strategy and competitionJulius CaesarJulius Caesar (Rome · 100–44 BC) — The crossing. Rome's most famous general and its…Learning and growthKarl PopperKarl Popper (1902–1994 · Vienna and London) — It has to be refutable. A philosopher of…Starting and buildingKazuo InamoriKazuo Inamori (1932–2022 · Kyoto) — The multiplier. Founded Kyocera at twenty-seven and…Starting and buildingKevin KellyKevin Kelly (2008 · founding editor of Wired) — True fans. Founding editor of Wired. In…Power and organisationKing Wuling of ZhaoKing Wuling of Zhao (Warring States · Zhao · d. 295 BC) — Nomad dress. King of Zhao, one…Starting and buildingKonosuke MatsushitaKonosuke Matsushita (Japan · 1894–1989) — Tap water. He left school at nine to be an…Mind and feelingKristin NeffKristin Neff (2003 · University of Texas) — Self-compassion. The psychologist who in 2003…Reading peopleLa RochefoucauldLa Rochefoucauld (France · 1613–1680) — Virtues in disguise. A French duke and a loser of…Power and organisationLee Kuan YewLee Kuan Yew (Singapore · 1923–2015) — Survival first. In 1965 Singapore was expelled…Learning and growthLev VygotskyLev Vygotsky (1934 · Soviet psychologist) — One notch higher. A Soviet psychologist who…Power and organisationLi BiLi Bi (Tang · 722–789) — Close in, never held. The most skilled survivor in the whole…Money and riskLi Ka-shingLi Ka-shing (Contemporary · 1928–) — Cycles. From a plastic flower workshop to a group…Mind and feelingLi QingzhaoLi Qingzhao (Song · Jinan · 1084-c.1155) — The lyric. The greatest woman poet of…Power and organisationLi ShiminLi Shimin (Tang · 598–649) — Taking counsel. The emperor most associated with actually…Learning and growthLin HuiyinLin Huiyin (Republic of China · Hangzhou · 1904-1955) — Architecture and verse. Architect…Strategy and competitionLin XiangruLin Xiangru (Warring States · Zhao · dates unknown) — Putting the wrong on their side.…Power and organisationLiu BangLiu Bang (Han · 256–195 BC) — Using people. The most famous rise from nothing in Chinese…Power and organisationLiu XiuLiu Xiu (Eastern Han · 5 BC–AD 57) — Absorbing. Founder of the Eastern Han, known as…Money and riskLiu YanLiu Yan (Tang · 716-780) — Money flowing on the ground. The financial administrator who…Reading peopleMachiavelliMachiavelli (Florence · 1469–1527) — What is done. A Florentine diplomat, secretary of…Strategy and competitionMao ZedongMao Zedong (Modern · 1893–1976) — Concentrate. Between 1936 and 1949 he wrote a set of…Mind and feelingMarcus AureliusMarcus Aurelius (121–180 · Rome) — Restraint. Roman emperor from 161 to 180, and the most…Reading peopleMaria KonnikovaMaria Konnikova (2016 · The Confidence Game) — Why we fall for it. A writer with a…Family and relationshipsMaria MontessoriMaria Montessori (1907 · Casa dei Bambini, Rome) — The room, not the discipline. One of…Body and daily lifeMarie CurieMarie Curie (1867–1934 · Warsaw and Paris) — She took his course. Physicist and chemist…How the world worksMark GranovetterMark Granovetter (1973 · American Journal of Sociology) — Weak ties. A sociologist whose…Power and organisationMenciusMencius (Warring States · 372–289 BC) — Winning the people. The man who turned Confucius…Starting and buildingMichael PorterMichael Porter (United States · 1947–) — Competitive strategy. American scholar, born in…Body and daily lifeMihaly CsikszentmihalyiMihaly Csikszentmihalyi (1990 · University of Chicago) — Flow. The psychologist who named…Strategy and competitionMiyamoto MusashiMiyamoto Musashi (Japan · 1584–1645) — Unattached. The most famous swordsman in Japanese…Mind and feelingMontaigneMontaigne (1533–1592 · Bordeaux) — Weaknesses on the table first. French writer, and the…Strategy and competitionMoziMozi (Spring and Autumn to Warring States · Lu · c.470–391 BC) — Against war. Philosopher…Family and relationshipsMurray BowenMurray Bowen (1978 · Family systems theory) — Differentiation. The psychiatrist who…Strategy and competitionNapoleonNapoleon (France · 1769–1821) — Concentration. A poor Corsican who at twenty was not even…Money and riskNassim TalebNassim Taleb (1960– · Lebanon and New York) — Antifragile. Lebanese, an options trader…Starting and buildingNaval RavikantNaval Ravikant (Contemporary · 1974–) — Leverage. Co-founder of AngelList and an early…How the world worksNeil PostmanNeil Postman (United States · 1931-2003) — Cost. An American media critic who taught at…Reading peopleNelson MandelaNelson Mandela (South Africa · 1918–2013) — Reconciliation. Twenty-seven years in prison…Mind and feelingNietzscheNietzsche (1844–1900 · Germany) — Overcoming. The most misread philosopher there is. The…Reading peopleNonviolent CommunicationNonviolent Communication (1999 · Marshall Rosenberg) — Observation first. Rosenberg was a…How the world worksNorbert WienerNorbert Wiener (1894–1964 · United States) — He warned them first. The founder of…Strategy and competitionOn WarOn War (Prussia · 1832) — Friction. Clausewitz joined the army at twelve, lived through…Power and organisationOtto von BismarckOtto von Bismarck (Prussia · 1815–1898) — Alliance geometry. The man who treated Europe…Starting and buildingPaul GrahamPaul Graham (United States · 1964–) — Do things that do not scale. A Lisp hacker who…Starting and buildingPeter DruckerPeter Drucker (1909–2005 · Vienna to America) — Results, not activity. The man who turned…Money and riskPeter LynchPeter Lynch (United States · 1944–) — Turning over rocks. He ran Fidelity's Magellan fund…Starting and buildingPeter ThielPeter Thiel (Contemporary · 1967–) — Zero to one. Co-founded PayPal, was the first…Learning and growthPu SonglingPu Songling (1640–1715 · Shandong) — The side thing won. At nineteen he came first in…Body and daily lifeRat ParkRat Park (1978 · Simon Fraser University) — Look at the cage. A set of experiments from…Money and riskRay DalioRay Dalio (Contemporary · 1949–) — Principles. Founder of Bridgewater Associates, for…How the world worksRecords of the Grand HistorianRecords of the Grand Historian (Western Han · 104–91 BC) — A record with a verdict. One…Starting and buildingRen ZhengfeiRen Zhengfei (Contemporary · 1944–) — Endurance. In 1987, at forty-three, he put twenty…Learning and growthRichard FeynmanRichard Feynman (1918–1988 · United States) — Do not fool yourself. Nobel physicist…How the world worksRobert AxelrodRobert Axelrod (United States · born 1943) — Reciprocity. An American political…How the world worksRobert K. MertonRobert K. Merton (United States · 1910-2003) — Self-confirming. An American sociologist…Body and daily lifeRobert SapolskyRobert Sapolsky (1994 · Stanford) — Stress is a mismatch. A neuroendocrinologist who…How the world worksRonald CoaseRonald Coase (Britain · 1910–2013) — Transaction costs. British economist, born in London…Family and relationshipsRuth Schwartz CowanRuth Schwartz Cowan (United States · 1941-) — Household technology. American historian of…How the world worksSapiensSapiens (2011 · Yuval Noah Harari) — Fictions. An Israeli historian's account of sixty…Money and riskScarcityScarcity (2013 · Mullainathan and Shafir) — Bandwidth. A behavioural economist and a…Mind and feelingSenecaSeneca (4 BC–AD 65 · Rome) — Count the hours first. Nero's tutor, one of the richest men…Power and organisationShang YangShang Yang (Warring States · 390–338 BC) — Credit before command. The designer and…Body and daily lifeShi TieshengShi Tiesheng (1951–2010 · Beijing) — Illness is the job, writing the sideline. A writer.…Mind and feelingSima QianSima Qian (Han · c. 145–86 BC) — Disgraced, and finished the book. Court historian to…Strategy and competitionSima YiSima Yi (Three Kingdoms · 179–251) — Patience. He outlasted four rulers of Wei and at…Mind and feelingSimone WeilSimone Weil (France · 1909-1943) — Attention. A French philosopher who qualified to teach…Family and relationshipsSimone de BeauvoirSimone de Beauvoir (France · 1908–1986) — Not born. A French philosopher and writer, born…Learning and growthSocratesSocrates (Athens · 470–399 BC) — Knowing you do not know. He wrote nothing. Everything we…Starting and buildingSteve JobsSteve Jobs (Contemporary · 1955–2011) — Subtract. Co-founded Apple, was pushed out of it…Strategy and competitionStrategies of the Warring StatesStrategies of the Warring States (Warring States · 453–221 BC) — Persuasion. A collection…Mind and feelingSu ShiSu Shi (Northern Song · 1037–1101) — Unbowed. One of the great Chinese poets, and also a…Strategy and competitionSu YuSu Yu (China · 1907–1984) — Outnumbered. A field commander who was almost always the…Strategy and competitionSun TzuSun Tzu (Spring and Autumn · c. 500 BC) — Win first, then fight. Thirteen short chapters…Mind and feelingSøren KierkegaardSøren Kierkegaard (Denmark · 1813–1855) — Choosing. A Danish philosopher, born in…Starting and buildingTaiichi OhnoTaiichi Ohno (1912–1990 · Toyota, Japan) — Ask why five times. The principal architect of…How the world worksTao Te ChingTao Te Ching (Spring and Autumn · c. 500 BC) — Subtract. Five thousand characters, and…Body and daily lifeTao YuanmingTao Yuanming (365–427 · Xunyang) — Eighty days, then poor for life. A poet, and the…Money and riskTechnological RevolutionsTechnological Revolutions (2002 · Carlota Perez) — The bubble pays for the build. Carlota…Reading peopleTending the Roots of WisdomTending the Roots of Wisdom (Ming · c. 1590s) — A method of ease. Three hundred-odd short…Reading peopleThe AnalectsThe Analects (Spring and Autumn · 551–479 BC) — The answer fits the asker. A record of a…Reading peopleThe Annals of Lu BuweiThe Annals of Lu Buwei (China · c. 239 BCE) — Judging men. A large compendium assembled…Reading peopleThe Art of Worldly WisdomThe Art of Worldly Wisdom (1647 · Baltasar Gracián) — Concealment. Three hundred maxims…Mind and feelingThe Bhagavad GitaThe Bhagavad Gita (India · c. 200 BC–200 AD) — A right to the act, not the fruit. Seven…Body and daily lifeThe Book of RitesThe Book of Rites (Western Han · compiled by Dai Sheng · 49 chapters) — One tension, one…Power and organisationThe Comprehensive MirrorThe Comprehensive Mirror (Northern Song · 1065–1084) — Why regimes fall. Sima Guang…Reading peopleThe CrowdThe Crowd (1895 · Gustave Le Bon) — How a crowd runs. The founding book of crowd…Power and organisationThe Duke of ZhouThe Duke of Zhou (Early Zhou · c. 11th century BC) — Regency. Son of King Wen and brother…Strategy and competitionThe I ChingThe I Ching (Zhou to Warring States · China) — When to move, when to wait. Sixty-four…Starting and buildingThe Innovator's DilemmaThe Innovator's Dilemma (1997 · Clayton Christensen) — Disruption. Clayton Christensen…Learning and growthThe Last Hot-Metal EditionThe Last Hot-Metal Edition (New York · 1978) — A trade erased. On 1 July 1978 the New…How the world worksThe Old Regime and the RevolutionThe Old Regime and the Revolution (1856 · Alexis de Tocqueville) — Improvement breeds…How the world worksThe Sovereign IndividualThe Sovereign Individual (1997 · Davidson and Rees-Mogg) — Exit. Published in 1997…How the world worksThe Wealth of NationsThe Wealth of Nations (1776 · Adam Smith) — The invisible hand. Adam Smith was professor…Body and daily lifeThe Yellow Emperor's Inner ClassicThe Yellow Emperor's Inner Classic (Warring States to Western Han · attributed to the…How the world worksThinking in SystemsThinking in Systems (2008 · Donella Meadows) — Leverage. A book about why good people…Learning and growthThinking, Fast and SlowThinking, Fast and Slow (2011 · Daniel Kahneman) — Fast mind, slow mind. Daniel…Family and relationshipsThomas GordonThomas Gordon (1962 · Parent Effectiveness Training) — The I-message. A student of Carl…Strategy and competitionThomas SchellingThomas Schelling (United States · 1921–2016) — Commitment. In the most dangerous years of…How the world worksThorstein VeblenThorstein Veblen (USA · 1857–1929) — Display. An American economist born in 1857 on a…Strategy and competitionThucydidesThucydides (Ancient Greece · c. 460–400 BC) — History. An Athenian general who lived…Mind and feelingViktor FranklViktor Frankl (1905–1997 · Vienna) — Meaning. Psychiatrist, camp survivor, and the…Family and relationshipsVirginia SatirVirginia Satir (1964 · A founder of family therapy) — Under the iceberg. One of the…Strategy and competitionWang JianWang Jian (Qin · c. 280–220 BC) — Self-preservation. The leading general of Qin, who took…Starting and buildingWang XingWang Xing (Contemporary · 1979–) — Nine losses, one win. Founder of Meituan. Before it he…Mind and feelingWang YangmingWang Yangming (Ming · 1472–1529) — Knowing is doing. A philosopher who was also the most…Money and riskWarren BuffettWarren Buffett (Contemporary · 1930–) — The moat. Sixty years of compounding, and a…Power and organisationWei ZhengWei Zheng (Tang · 580–643) — Plain speaking. A leading minister of the early Tang, with…How the world worksWhy Nations FailWhy Nations Fail (2012 · Acemoglu and Robinson) — Institutions. Daron Acemoglu and James…Mind and feelingWinston ChurchillWinston Churchill (1874–1965 · Britain) — Ten years out, back at 65. Politician and…Power and organisationWu ZetianWu Zetian (Tang · 624–705) — Breaking the frame. The only woman to rule China as emperor…Strategy and competitionXiang YuXiang Yu (Chu · 232–202 BC) — Unbending. The most complete loser in Chinese history…Power and organisationXiao HeXiao He (Western Han · died 193 BC) — The back office. Chancellor to the first Han…Learning and growthXu XiakeXu Xiake (Ming · Jiangyin · 1587-1641) — The long road. A Ming-dynasty traveller from…Power and organisationXunziXunzi (Warring States · 313–238 BC) — Shaped, not born. Mencius said people are naturally…Power and organisationYan YingYan Ying (Spring and Autumn · Qi · d. 500 BC) — Remonstrance. Chief minister of the state…Reading peopleZeng GuofanZeng Guofan (Qing · 1811–1872) — Dull and unbreakable. The most famous case in Chinese…Power and organisationZhang JuzhengZhang Juzheng (Ming · 1525–1582) — Reform and the reckoning. In two hundred and seventy…Power and organisationZhang LiangZhang Liang (Han · c. 250–186 BC) — Asking for less. The cleverest of the three men…Starting and buildingZhang YimingZhang Yiming (Contemporary · 1983–) — Delayed gratification. Founder of ByteDance, the…Power and organisationZhu YuanzhangZhu Yuanzhang (Ming · 1328–1398) — Nothing to lose. The most complete rise from the…Mind and feelingZhuangziZhuangzi (Warring States · c. 369–286 BC) — Free and equal. The second peak of Daoism…Power and organisationZhuge LiangZhuge Liang (Three Kingdoms · 181–234) — The Longzhong plan. The most admired…Power and organisationZichanZichan (Spring and Autumn · Zheng · d. 522 BC) — Standing on the rule. Gongsun Qiao…